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Zakes Bantwini Says Awards Don’t Make You

With the echoes of the South African Music Awards still lingering as we have predicted, comes through with some refreshing words of wisdom away from all the chaos and drama SAMA 23 created.

It has been a lot of rumbles in the industry since the glitzy ceremony which held in Sun City. Babes Wodumo and Mampintsha have taken to social media in reaction coming off empty handed, then released a statement of apology.

Kwesta, despite sweeping the awards also suggested those who had money had subverted the will of the people, in response to not winning Record of the Year. While there has been several hilarious parody videos in response to #MampintshaChallenge.

Amidst all of this is who has taken a more philosophical approach to the whole episode. Zakes referenced 2011 when he won no award despite having earned five nominations at the South African Music Awards.

In his words:

“This was SAMA17 in 2011, I was the most nominated artist with five nominations but didn’t win even one that evening. So Love, Light and Music album which has songs like Clap your hands, Wasting my time, Nomathemba, Bum Bum and Juju amongst other songs wasn’t good enough for SAMA17.”

However, the My Number 1 star simply used that disappointment as a motivation as he returned to the drawing board. He continued further:

“I remember saying to myself it’s all good cause I never made this album for these awards and I’m not entitled to any of them….”

Zakes would then go on to make more music for his fans who had complained on his behalf about his inability to win an award. He simply grew his musical archives from then on and went from strength to strength

“So I used my fans to push me to do more music and I recorded my DVD in Soweto 2012 and gave you Upfront with live album which had Karolina, 2013 went back to the studio and did My Music Bible which had Ghetto and She stole my heart. 2014 I joined Sony after my second graduation at Gordon Institute of Business Science (GIBS) as Head of A&R and made a success of many artists albums such as iFani, AKA’s Levels album, KO’s Dust Republic album, Zonke, Ralf Gum, Kaylow to mention just a few.”

Finally, Zakes asserted that winning awards weren’t the priority but you can go on to enjoy a beautiful career when you make good music for your fans and win them instead as your base of strength and support:

He concluded:

“So the moral of the story is awards don’t make you but hard work and your fans support do. Look at me I’m living proof that you can have a beautiful career without a SAMA.”

Truly wise and inspirational words from an amazing act.

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