“There is nothing like Afrobeats”, says Osagie Alonge. The Pulse Editor-in-chief analyses this name used to describe music by Nigerian artistes.
Nigerian music has gone global. In the last couple of months events such as Davido signing with Sony Music Entertainment, Wizkid featuring on Drake’s album and Tiwa Savage reportedly signing a deal with ROC Nation are all evidence of this celebratory affair.
However in the last couple of years, Nigerian music has been described with a rather outlandish term – ‘Afrobeats’. On the latest episode of “Facts Only”, released today May 31, 2016 Osagie Alonge explores this depiction of music by Nigerians.
“There is nothing like afrobeats”, argues Alonge. The journalist and pop culture enthusiast highlights that no
thought was given to this branding of Nigerian music.
“How do you pluralize a genre and classify it as another genre?”
“We all know afrobeats and that is the true pure original sound from Fela Kuti, from Tony Allen, from Femi Kuti . .. a mixture of jazz and original sound.
“Why do you now put an ‘s’ after that genre and classify it as another genre? It’s totally wrong.”
Osagie Alonge explores the origins of Afrobeats in the new episode of “Facts Only” and reveals that the name actually originated in the late 2000s in the United Kingdom.