As with many of his previous albums, Olamide’s albums tend to make their entrance in the final third of the year.
Olamide works hard, plays hard, grows hard, dances hard, raps hard, sings hard and makes music the hard way, for it to come out soft in general.
Olamide is working on a new album, just like the years before. The YBNL top man is inching his way to his 6 studio album after immense work. Like all the years before, he starts off slowly, dropping singles that become viral hits before launching into his full body of work. That’s how he gathers the attention, tests his market strengths, and prepares for his big push.
This forthcoming project already has ‘Abule Sowo’, ‘Lagos Boys’, and ‘Konkobility’ as the leading hit songs working in his favor for the LP to achieve the needed push.
Apart from his single ‘Who you epp’, and the subsequent free-for-all remixes that added to its longevity and shine, the rapper’s 2016 has been far from personal achievement. This year has seen his protégé, Lil Kesh release his debut album, which is also the first YBNL project that hasn’t come from Olamide. Lil Kesh’s “YAGI” album dominated headlines, but its time in the news was dwarfed by the news that the rapper had split ways with the record label. The media circus surrounding that has travelled wide, with all hands thrown on deck to press home the narrative that the exit was mutually strategic, and works as a solution to personal growth.
Also, Adekunle Gold, another member of his house is toeing similar path. The Urban Highlife singer is set to release his debut album – “Gold” – on July 5, 2016. The album follows an impressive run of hit singles that has clearly positioned the singer as leader in his genre. There are also rumours of Adekunle leaving the label at the expiration of his two-year deal.
All of these has kept the singer busy, as he works hard at managing the affairs of his house, while pushing his career. Adekunle Gold’s album will be the next project for promotion by the house, and after that, the marketing focus can shift to his personal work.
As with many of his previous albums, Olamide’s albums tend to make their entrance in the final third of the year. The early parts are for touring, recording and releasing of singles. The mid-part follows a similar pattern, and the final third is where the big guns are rolled out, with an LP announced and released.
This year’s LP comes after the mixed reviews that trailed “Eyan Mayweather”. The LP which was dropped in 2015 was not well-received by critics, and roundly criticized for showing no cohesion. This year, Olamide will be looking to right the wrongs of the last project, and provide a stunning work befitting of Nigeria’s rap king.
A name for the new LP is yet to be released, but that’s usually the case. Olamide chooses the time and place to make the revelation public, with Twitter being the most preferred source of his declarations. This year feels a lot like something new is in the works, and there’s a growing sense of that with each new week.
Perhaps a change of sonic direction? Perhaps a world-beating feature? Only time will tell.