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Heineken brings The TakeOver to Gidi Culture Festival 2016




Heineken® Nigeria is set to thrill music lovers with THE TAKEOVER, a unique and interactive music experience at the Gidi Culture Festival on Saturday, 26 March, 2016 at Eko Atlantic City, Victoria Island, Lagos.

THE TAKEOVER is an element of Heineken’s ‘Live Your Music’ campaign, a celebration of music experiences that make people feel more alive – experiences tailored at giving passionate music lovers and ‘live-rs’ the opportunity to live the power of their music in more accessible and affordable ways.

The session allows festival goers to ‘takeover’ from the music and control playlists through customized wristbands available at the Heineken® stand. THE TAKEOVER also allows music lovers to enjoy a variety of unique music genres such as , Jazz, Afro , R & B and more.

Create your customized ‘takeover’ HERE

Heineken® leads in music and technology innovation, this is evident in the launch of the Heineken® Ignite Bottle – a smart bottle that interacts over music beats to create a more ‘connected’ party experience. The introduction of‎ THE TAKEOVER‎ validates Heineken’s commitment to provide unique and exclusive experiences for their music-loving consumers.

Want VIP tickets to the Gidi Culture Festival?

Showcase your music knowledge by creating your customized ‘takeover’ HERE

Using the hashtags: #HeinekenGidiFest and #LiveYourMusic, you can also contribute to the songs on THE TAKEOVER .

The top 3 most retweeted/liked playlist with the hashtags wins VIP tickets to the festival.

About Heineken®

The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand. 

To follow Heineken® on Twitter visit  and to become a fan on Facebook go to . To view videos, subscribe to our YouTube channel at .

 Enjoy Heineken Responsibly!

Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

Heineken employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

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