Years ago, the muso had taken it upon himself to start filling up stadia across South Africa. It was an ambitious move no home-based artiste had contemplated at the time – maybe because of the staggering financial investments involved.
But Cassper Nyovest had thought things out, and if he would go broke pursuing his dreams, so be it. He would not be deterred.
As it turned out, mighty as the dream was of filling out stadia, Cassper Nyovest still maintained a robust belief he could master the dream and give it life – make it come to pass. And he did.
In 2015 he smashed into the history books by being the first hip hop star to sell out the TicketPro Dome. The Dome, located in Johannesburg, has a capacity of 20,000. That was only the beginning, but it would suffuse his spirit with the courage to make even more ambitious moves and surpass his previous achievements.
A year later, in 2016, he outdid his previous achievement by filling out the 40,000-capacity Orlando Stadium. His faith was firmly rooted. Indeed, every dream can be achieved. That is his mantra as he marches on to accomplish greater feats.
2017 was apparently the year of greater glory. But it was also the year of greater challenges, as Cassper Nyovest, also called Mufasa, tried to fill up the 90,000 capacity FNB Stadium. Short on funds, the muso reportedly sold some of his luxury watches.
“You can’t pull off a show like this without sponsors unless you’re raking in R100-million profit a year. I’m Cassper Nyovest and they still don’t sponsor me, they still don’t want to invest in me. I’m probably the biggest artist of my generation and corporate companies still don’t want to invest in us, they don’t want to help us,” Mufasa had recalled back then.
He may have been short on funds at the point, but he wasn’t short on faith and his ability to pull off the feat. More than that, he wasn’t short of the good will of some friends, who rallied around him and even helped pay his landscape architect, his domestic help, and his electricity bill, according to him.
Industry friends who helped him around this point include Black Coffee, Major League, Riky Rick and Pearl Thusi. Much later, brands like Budweiser, SABC1, Standard Bank and Ciroc agreed to come in as sponsor of #FIllUpFNBStadium.
In his #FIllUpFNBStadium of 2017, The Doc Shebeleza smashed the previous two records he set at the TicketPro Dome and Orlando stadium combined, as he reportedly sold 68,000 tickets.
That was his biggest feat up to that time. (He might break that record as he fills up Moses Mabhida Stadium today).
By the way, the #FIllUpFNBStadium was no small achievement for a South African artiste. As far as ticket sales were concerned, Mufasa, who added King Monada to the #FillUp days ago, had even outsold some global stars who had used the same venue.
For example, in 2011 Coldplay sold 62,000 tickets. The same year, Kings of Leon sold 60,000 tickets. A year later, in 2012, Linkin Park sold 63,000 tickets. Lady Gaga sold a mere 57,000 tickets the same year. In 2013 Red Hot Chilli Peppers sold 65,000 tickets. Justin Bieber sold 62, 000 tickets the same year.
“Diamonds” crooner Rihanna, who Cassper Nyovest admits he has a crush on, was on the ground the same year but sold just 5,000 tickets more than Justin Bieber (67,000 tickets). Bruce Springsteen pulled out a meager crowd a year later (2014). Justin Bieber came again in 2017 but could not sell as many tickets as he sold on his first coming. He had a crowd of just 57,000.
But Cassper Nyovest had a tumultuous crowd of 68,000.
“I’m probably the biggest artist of my generation…” Cassper Nyovest had recalled back then.
Only thing is Refiloe Maele Phoolo might have bettered the attempt of the past year as he completed a massive takeover of Durban, filling up the Moses Mabhida stadium to its capacity with thousands of Tsibibians and revellers.
Even with the challenges, an excited Cassper Nyovest who has become an icon and role model believes inspiring the future generation might be a better gratification than the financial rewards.
“Bitter sweet morning. Knowing that we lost millions due 2 the lack of sponsorship&broken promises breaks my heart but knowing that 100 000s of ppl r inspired makes my life. Would I do it again? HELL YEAH!!! It’ll take me a while 2 make d money back but the feeling is PRICELESS!!!” he Tweeted.
Despite the fact that it did rain, no minute of fun was lost and fans did have a wonderful time, thanks to the grand performance by the lineup of artistes, including BET Award winner Sjava, who sent the crowd into paroxysm of excitement by coming on stage in a Quantum taxi.
Reason Cassper Nyovest himself took the time out to appreciate his followers for the love and support.
“I went through a lot for this show to happen but I have to say this. The way my People support me is unbelievable!!!! I don’t know why you guys love me so much but I feel the love very single time I need it most. Thank you so much #TeamNyovest . I pray God blesses your hearts. ❤️”
Another big talking point of the event was Cassper Nyovest’s grand floating appearance which will probably become a new trend and fad. We hope Kanye isn’t watching yet again and charlamagne tha god better take note…
Is it a bird? Is it a plane? Nah!!! It’s Abuti Fill Up aka Cassper Nyovest floating above a Sold Out Crowd at Moses Mabhida Stadium last night . #FillUpMosesMabhida 📷: .@shellingsonSA pic.twitter.com/nR31teUEqq
— R.M Phoolo (@CassperNyovest) December 2, 2018
Ever since the historic event, Cassper Nyovest has become one of the biggest trends on Twitter after another solid performance on the Global Citizen Festival stage alongside some of the finest names on the global music stage. Do we even mention the fact that his recently-released “Sweet and Short” album made platinum in 24 hours?
One thing remains of the #FillUpMosesMabhidaStadium – Cassper Nyovest has proven himself to be more than an Hip Hop act; he simply joined the immortals and claiming legendary status in such a short while in the game is legendary in itself.