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Ayo Jay on Rolling Stone’s New Artists to Know

CategoriesEditorial, News
Artiste(s),
Date30/04/16

Sounds Like: Afropop meets Caribbean dancehall and soca by way of New York

For Fans of: Kevin Lyttle, Rupee, WizKid

Why You Should Pay Attention: Ayo Jay’s smash single “Your Number” was recorded several years ago while the London-born, Lagos-raised singer was attending Baruch College in New York and studying economics and finance. But after a long, slow climb — and a remix with Fetty Wap — it’s about to cross over in the United States. Ayo Jay grew up on American pop music (he names Eminem, 2Pac, Michael Jackson and Akon among his influences), but didn’t invest himself fully in the homegrown Afrobeats sound until after he left to attend college, becoming obsessed with making his own music in the wake of Nigerian artist Wande Coal’s 2008 breakout Mushin 2 Mohits.

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