SA Hip Hop titan, AKA has called out South African airways for the lack of 100% local South African content on their onboard music playlists.
The SupaMega who recently released his highly-successful “Touch My Blood” album has been on tour several cities in a bid to further promote the gold-clinching project of musical art.
On one of such trips, AKA wondered why the playlists aboard the national carrier isn’t made up of solely local content and took up the matter with the airline on social media platform, Twitter.
“Dear @flysaa, as I sit waiting to take off, Im wondering why the playlist while we board does not consist of solely 100% South African music. Please ?? … It would be much appreciated.” AKA Tweeted.
Interestingly, SAA immediately replied him on the same platform, promising to forward his complaints to management.
“Hello AKA, thank you for your suggestion. We will forward this to management. For now we invite you to sit back relax and enjoy our hospitality. NP”
Furthermore, the airline issued a statement to TshisaLIVE through SAA spokesperson Tlali Tlali who said they were committed to supporting local content, but also had to make sure that all customers preferences were catered for.
“There must be no doubt in the minds of our local artists about opportunities to showcase their music on our platforms. We support local content and will continue to carry it on our on-board platforms as part of our in-flight entertainment content. We are equally cognisant of the space in which we operate. We are a pan African airline with a global footprint. This means, we must accommodate preferences of all our customers.”
He said that entertainment provided to customers on flights was dependent on many factors including “copyright and licensing requirements to equipment and budget”.
“We have to employ a balancing act to ensures that we meet the expectations of all our customers to the extent possible and remain legally compliant. We endeavour to be biased in favour of South African and African content where it is possible to do so.”