J Smash return to the big stage with the commission of the music video for his smash effort titled “Never Fall.” The joint features African Trap Movement (ATM) soldier, Emtee.
Remember when J Smash raced to the top of the trends in the past campaign when he launched his bumper project titled “Rise Of A King EP?”
It wasn’t even much of a surprise since the body of work featured some of the finest games in the world of SA Hip Hop including Ginger Trill, Emtee, A-Reece, Zoocci Coke Dope, Flame, Sims, Ranks, Just G, Maraza, Yanga Chief, Tweezy, Big Star, Kimosabe, Kid Tini, Fresh Boyz, and B3nchMarQ.
While J Smash continues to plot yet another takeover, he simply manages to extend the lifespan of the EP as he connects the visual message with “Never Fall.”
Especially since he looks to latch unto the buzz and trend of the piece as one of the finer records of that effort as well as the clout and status which Emtee controls.
This time and with the music video for “Never Fall,” J Smash and Emtee simply delivers on one that mimics an interview session.
Here the Ambitiouz Entertainment star details his struggles, challenges as well as the hopes of the haters to see him fail, but you know what? The fella continues to soar and flourish.
You definitely want to connect with this latest Hip Hop bliss off the stash and stables of J Smash and Emtee.
Simply stream, download, then share your thoughts and opinion in the comments section below.