Singles can be used to promote forthcoming projects such as albums (LP and EP).
Except you are Beyonce, it would be a wrong move to debut an
album with no prior singles or promotion.
Pulse Music presents reasons why
you need to adopt this strategy of releasing a single before your
1. Create awareness about you and your music
So what if you can sing
and regularly perform at open mics and open shows for the big acts?
You need to release a single so you get get airplay and get
noticed. Use your single to promote you.
2. Build a fanbase
Releasing new music establishes a channel of engagement between the
artiste and his/her fans.
Promote an album
Singles can be used to promote forthcoming
projects such as albums (LPs) and EPs. They can be used to build
anticipation before the release of the main project.
To remain significant in the industry
Haven’t been around for a
while or are you working on an album or towards a tour, you can
release a stand alone track to help you remain relevant in the
This is a strategy Nigerian dancehall singer Patoranking has adopted since the spot light shone on him in 2013.
To make money
If you decide not to give your single away for free,
you can sell it via digital distribution channels such as iTunes or Amazon.
To speak out for a cause
American rapper Jay Z released his first single in three
years to speak out against police brutality in the United States of America.
Be sure to make the best of whatever buzz
you get out of your single release.